Case Study – Amazon eero | Stuart Hobbs Design

Project impact:

Enhanced eero’s social media presence with visually engaging and relatable content.

Overview:

I worked closely with Future Fusion's Creative Director and an international team to craft engaging, visually appealing social media assets for Amazon’s eero WiFi products.

My role involved leading design and motion graphics, transforming complex technical information into approachable, relatable content.

From concept development through execution and design team management, I ensured creative alignment with eero’s brand identity.

Challenge

Identifying creative approaches to present WiFi technology clearly and engagingly, making complex features easy for a broad audience to understand.
Maintaining creative alignment and visual consistency while collaborating remotely with an international team.

Solution

Created dynamic animations and static posts to visually simplify and clearly communicate product features.
Actively contributed to ideation sessions, developing scenarios that helped users easily relate to technical features.
Ensured consistent brand adherence across all assets, creatively balancing brand guidelines with visually engaging storytelling.

Results

Delivered a refreshed, visually engaging social media presence that clearly communicated eero’s product benefits. The approachable and humanised creative approach made complex technical features accessible and relatable to users, aligning closely with Amazon eero’s brand values.

Reflections

This one was a fun challenge. Taking something as technical as mesh WiFi and turning it into friendly, scroll-stopping content really pushed me to think differently about how we tell stories visually. I loved playing with motion to make the features feel clear and relatable. It was great to bounce ideas around with the team and keep things feeling fresh while still staying true to the eero brand.

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