Every project’s different – but the way I work stays consistent. Curious, collaborative, and clear-headed.
I ask good questions, chase strong ideas, and shape design that actually works.
A short strategy session to help shape your brief or unblock creative direction.
→ 60–90 min call or meeting, plus a clear written summary.
A focused sprint to solve a specific design challenge – fast.
→ 2–5 days, tight scope, fast feedback loops.
A longer-term engagement across brand, digital and storytelling. Think of it like a fractional creative director.
→ Ideal for teams who want a senior designer they can trust, not just brief.
A clean, credible foundation to launch with confidence.
→ Logo suite, colour palette, type stack, social avatar and simple brand guidelines.
Templates to help your content move faster and stay on-brand.
→ Static and motion-ready formats, plus simple guidance for re-use and scaling.
A smart, focused landing page to get your idea out there.
→ Designed for clarity, flow, and easy handover to devs.
Short animations that add energy, clarity or polish to your content.
→ For social, product, campaigns or storytelling.
UI & App Design
Interaction & Web Design
Accessible Design
Motion Design
Social Media Design
Prototyping & Interaction
Branding & Identity
Creative Direction
Consultancy & Strategy
Editorial & Print Design
Storytelling & Content Design
Design Direction
St. John Ambulance | Interactive Learning Platform
UI design and art direction for a gamified learning experience that achieved over 100,000 learning minutes. Combined vibrant UI with custom commissioned illustrations, adding animations to capture the attention of young users.
Amazon eero | Social Media
Led the design of social media assets that demystified the benefits of Amazon's mesh WiFi brand. Created dynamic animations and clear messaging to enhance eero’s brand presence.
One Dance UK | UI Redesign
Led a complete UI overhaul that helped increase dashboard views by 1,095% and reduce bounce rates by 30%. Designed a visually vibrant and user-centric experience that better reflects the diversity and energy of One Dance UK.
Wiltshire & Bath Air Ambulance | Logo Animation
Helped bring the charity’s new brand to life with a bold, animated logo. Designed to reflect the speed and impact of their work across both counties, the motion added energy, clarity, and a human touch to their refreshed identity.
Lonely Not Alone | Campaign Website
Design for an immersive, interactive website to combat youth loneliness. Blending bold visuals with an immersive user experience, it achieved a 97% positive action rate.
Virgin Holidays | Unleashed App
I designed an international award-nominated app that brought holiday destinations to life through bold visuals and interactive content. An immersive, lean-back experience that aligned with the Virgin Holidays brand.