Hello! 👋 I’m an independent senior designer crafting creative that connects — thoughtful, effective work shaped around real people and clear goals.
I’ve worked with everyone from household brands to national charities — helping teams bring ideas to life through design that’s both beautiful and effective. That might be a slick UI, a bold motion piece, a social campaign, print magazine, or a brand refresh that really resonates.
I always start by figuring out what matters most – who it’s for, what it needs to do – then design something that looks great and pulls its weight.
Here's some work I’m proud of – made with care, craft, and a clear sense of purpose.
St. John Ambulance | Interactive Learning Platform
UI design and art direction for a gamified learning experience that achieved over 100,000 learning minutes. Combined vibrant UI with custom commissioned illustrations, adding animations to capture the attention of young users.
Amazon eero | Social Media
Led the design of social media assets that demystified the benefits of Amazon's mesh WiFi brand. Created dynamic animations and clear messaging to enhance eero’s brand presence.
One Dance UK | UI Redesign
Led a complete UI overhaul that helped increase dashboard views by 1,095% and reduce bounce rates by 30%. Designed a visually vibrant and user-centric experience that better reflects the diversity and energy of One Dance UK.
Wiltshire & Bath Air Ambulance | Logo Animation
Helped bring the charity’s new brand to life with a bold, animated logo. Designed to reflect the speed and impact of their work across both counties, the motion added energy, clarity, and a human touch to their refreshed identity.
Lonely Not Alone | Campaign Website
Design for an immersive, interactive website to combat youth loneliness. Blending bold visuals with an immersive user experience, it achieved a 97% positive action rate.
Virgin Holidays | Unleashed App
I designed an international award-nominated app that brought holiday destinations to life through bold visuals and interactive content. An immersive, lean-back experience that aligned with the Virgin Holidays brand.
From user-centric interfaces to compelling brand identities, I offer a full spectrum of design services to help you connect meaningfully with your audience. My approach combines creativity and strategic thinking to deliver designs that not only look great but also achieve measurable impact.
Providing expert, tailored advice to enhance your digital presence.
Creating user-centric interfaces that are both beautiful and intuitive.
Responsive web and mobile app designs that deliver seamless experiences across all devices.
Developing memorable brands that stand out and resonate.
Bringing static designs to life with engaging animations.
Ensuring designs are usable for all audiences.
Crafting scroll-stopping visuals for digital platforms.
Designing eye-catching brochures, posters, and editorial layouts that leave a lasting impression.
Looking for impactful design that gets results? Let’s chat about how I can help elevate your brand. Get in touch today.
