Design that makes a difference.

Hello! 👋 I’m Stuart – a freelance senior designer and creative partner. I help teams shape ideas into thoughtful, effective design, built around real people, clear goals, and a bit of curiosity.

Selected
work

I’ve worked with household-name brands and national charities – helping teams bring ideas to life through design that’s both beautiful and effective. That might mean a slick UI, a bold motion piece, a social campaign, a print magazine, or a brand refresh that actually resonates.
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Whatever the format, I always start by figuring out what matters most – who it’s for, what it needs to do – and then design something that not only looks great, but pulls its weight.
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Here’s some work I’m proud of – made with care, craft, and a clear sense of purpose.

An illustration of a St John Ambulance

Making life-saving skills engaging and memorable

St. John Ambulance | Interactive Learning Platform

UI design and art direction for a gamified learning experience that achieved over 100,000 learning minutes. Combined vibrant UI with custom commissioned illustrations, adding animations to capture the attention of young users.

Social posts for Amazon eero

Simplifying tech with striking visuals

Amazon eero | Social Media

Led the design of social media assets that demystified the benefits of Amazon's mesh WiFi brand. Created dynamic animations and clear messaging to enhance eero’s brand presence.

One Dance UK's website on smartphones.

Breathing new life into a community-focused platform

One Dance UK | Website Redesign

‍Led a complete UI overhaul that helped increase dashboard views by 1,095% and reduce bounce rates by 30%. Designed a visually vibrant and user-centric experience that better reflects the diversity and energy of One Dance UK.

Wiltshire and Bath Air Ambulance logo

Adding motion to a lifesaving mission

Wiltshire & Bath Air Ambulance | Logo Animation

Helped bring the charity’s new brand to life with a bold, animated logo. Designed to reflect the speed and impact of their work across both counties, the motion added energy, clarity, and a human touch to their refreshed identity.

Constellations in the Lonely Not Alone universe

Turning stories into stars

Lonely Not Alone | Campaign Website

Design for an immersive, interactive website to combat youth loneliness. Blending bold visuals with an immersive user experience, it achieved a 97% positive action rate.

The Virgin Holidays Unleashed app on an iPad.

Inspiring journeys before they begin

Virgin Holidays | Unleashed App

I designed an international award-nominated app that brought holiday destinations to life through bold visuals and interactive content. An immersive, lean-back experience that aligned with the Virgin Holidays brand.

The IAAPS homepage on desktop

Quiet design, loud results

IAAPS | Website Redesign

Created a clean, intuitive interface that reflects IAAPS’s dual academic–commercial identity. Helped drive a 126% increase in time on site and doubled qualified enquiries.

What I do

‍I help teams shape design that works – from interfaces and brand systems to motion, editorial and social content. Whether you’re building something new or making an existing idea sharper, I can help.

Design Consultancy

Helping shape clearer creative direction and stronger design decisions.

UI Design

Designing interfaces that feel great to use – and easy to understand.

App Design

Mobile and web app design that’s flexible, focused, and ready to build on.

Branding & Visual Identity

Building brand systems that are clear, distinctive, accessible and built to last.

Motion Graphics

Adding movement to stories, products, and ideas.

Accessible & Inclusive Design

Designing for everyone – with clarity, legibility and access in mind.

Social Media Design

Designing content that’s bold, flexible and made for the feed.

Print Design

Editorial and print design that brings clarity, structure and visual punch.

Let's talk!

Have a project in mind? Let’s connect and explore how we can bring your ideas to life.

A photo of Stuart smiling behind a laptop